Chyron Hego requested our input in two areas.
The first was involved in the redesign of an existing broadcast application touchscreen. The requirement was to re-assess the functionality of the screen, utilise the data content efficiently and create a user friendly interface to allow production staff and talent to present a fresh and understandable perspective to the soccer audience.
The second was to provide market research related to the soccer player tracking technology market and to consider the existing product capabilities in the market.
WHO WE WORK WITH
America Scores NY is a non-profit organisation that provides after school classes combining physical education through soccer coaching and participation with reading and writing in the form of poetry.
StrategyDen has offered services to provide additional funding and support by leveraging its extensive contacts in the soccer market.
Univision Deportes, the largest soccer sports broadcaster in the US contracted us to perform an extensive review of their broadcast process and procedures related to the pre/post and live presentation of sports data. This included a detailed review of all third party content and service provision and the development of new internal initiatives.
Major League Soccer, the largest soccer league in the US asked us to manage the first Request for Proposal (RfP) process for the MLS Official LIve Match Event Data Collection and Distribution tender. Services included the writing and production of the formal RfP document, market analysis of the potential bidders, detailed review and assessment of the incoming proposals and input to the final strategic decision making process.
BuaBook is a start up real time online sports gambling business focusing on the UK and Ireland market. The business has developed a proprietary algorithm to create a pioneering market concept allowing users to trade a
soccer player performance in the form of a future. StrategyDen are working with the management team to assist in the selection of the content partners and advising on the potential partnerships and commercial strategies.